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Category ‚Denim‘

Cristiano Ronaldo For Armani ‘Housekeeping’ Denim Video Ad

16 September 2010, 15.32 | Posted in Denim, advertisement, celebrity | No comments »

We just posted the Armani denim ad featuring Megan Fox and here’s the men’s version, called “Housekeeping” featuring super-hunky soccer player Cristiano Ronaldo, whose search for his tee-shirt in his hotel room is thwarted by the maid. The theme is different but equally fun. Love that the sexes get equal treatment when it comes to their propensity to oogle. The whole campaign is such an upgrade from the usual black and white fashion video ads featuring young models looking lasciviously at the camera while flashing boob and throwing their hair around that I can’t help but hope that other designers are paying attention.

Megan Fox For Armani ‘The Tip’ Denim Video Ad

16 September 2010, 15.01 | Posted in Denim, advertisement, celebrity | 1 comment »

Great, adorable advertisement by Armani, featuring its denim line. Smoking hot Megan Fox stars in a spot featuring her wiggling into her jeans in a hotel room with a hotel waiter in the next room. How “the tip” plays into the storyline is ultra-fun.

Project: G-Star Denim Spring 2011

26 August 2010, 01.46 | Posted in Denim, Trade Show | No comments »

GStar1.jpg Project: G Star Denim Spring 2011

While visiting with p.r. champ and pal, Ida, at her newish gig with G-Star, I fell head over heels for the cam0 jeggings featured here. The print is subtle and just the right amount of military, speaking to the trend rather than screaming it. After the flip, more images of these pants, plus G-Star’s star denim bottom for spring, the “Arc” pant, an oh-so-perfectly-broken-in pair of women’s cropped boyfriends.

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Superfertile ‘Mankind’ Autumn/Winter 2010 Jewellery

24 August 2010, 16.16 | Posted in Accessories, Denim, Fashion | 1 comment »

man2 540x367  Superfertile Mankind Autumn/Winter 2010 Jewellery

Enjoy a look at the latest collection by Kali Arulpragasam’s Superfertile, titled  “Mankind.” Bold pieces as usual with a very deliberate message  described as follows, “If man is the root of all problems, man’s  kindness is the solution. We each have the power to lift another up from the gutter, to lend a hand, to offer a platform to stand on, in some cases to pull others to safety.  Human kindness empowers us all and the courage that it takes to care is what inspired this collection. ‘Mankind’  is a collection of ornaments  featuring fragile sculptural human figures of painted plaster helping, climbing, and lifting each other in constellations across the wearer’s body.” View more of “Mankind” on the next page.

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Levi’s Launches Curve ID Jeans

20 August 2010, 12.17 | Posted in Common Sense, Denim, Design, Fashion | 4 comments »

Levis Curve ID IMG 3230 540x405 Levis Launches  Curve ID Jeans

With the tag line  stating t “All Asses Are Not Created Equal,” Levi’s launched the Curve ID denim  for women  in New York last night. The line offers to remediate  some  common fit issues like gaping waistlines, too tight  waists and curvy to straighter hips . The idea is “Jeans for All”  in these  three fits: slight curve, demi-curve and the bold curve. To find the right fit each shopper is measured to asses their waist to hip ratio, addressing  shape more than  size.

We applaud the idea of addressing the variety, however,  as you will see in the event images we had hoped the marketing or at least the demonstration would have gone “all the way” in showing more visible  variety in  body shapes  and frankly ethnicity (why not?).  We’re suckers for out-of- the box, so  ads that would shake up  some  body/ethnic  stereotypes  would be fab  ’cause  truly we ‘ve heard them all. The models you will see in the event  images are gorgeous, but the truth is you have to really zone in on each one to really see their curve differences .

On the bright side, most of the  wide variety of event attendees were able to find a pair that fits! The kings of denim  might be on to something big…Take a  closer look on the next page , courtesy of the amazing William Yan.

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Cheap Monday Spring 2011 & Special Edition Denim

19 August 2010, 17.38 | Posted in Denim, Fashion | 2 comments »

limited edition jeans

To satisfy the instant demand a fashion show generates,  Cheap Monday, who recently showed their Spring/Summer  2011 collection in Stockholm, is also making their special  edition denim styles( above)  available on pre-release  at Asos , Cheap Monday and Weekdays stores . If you miss out, the jeans will also be available at retail during the regular spring season. View the complete spring 2011  women’s  collection on the next page, courtesy of Cheap Monday.

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Roxy Denim Board Shorts Spring 2011

17 August 2010, 17.07 | Posted in Chicks with Kicks, Denim, Skateboarding, Trade Show | 2 comments »

MISSASRroxy03 Roxy Denim Board Shorts Spring 2011

Blogger buddies MISS attended the ASR trade show and liked what they saw at the Roxy booth, giving the denim shorts shown here top grades. I like ‘em, too! Visit MISS for more ASR coverage. In the meantime, I’m typing this on my annoying laptop from the Vdara hotel (view is amazing!) in Vegas. I’m about to head to Magic so stay tuned for updates on what I see later.

Wrangler Autumn/Winter Lookbook

16 August 2010, 19.22 | Posted in Denim, lookbook | No comments »

WranglerLB1 Wrangler Autumn/Winter Lookbook

From Cadmus we get a peek of Wrangler’s Autumn/Winter lookbook. Nothing exactly to set the world on fire; Levi’s has been there and perhaps done it better. Still, I’m thinking Wranglers could still get it. For heritage denim brands, Lee not so much, but there’s something about the Wrangler that has a sort of Pabst Blue Ribbon appeal to it.

More shots on the next page.

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Uffie x Diesel Capsule Collection

10 August 2010, 13.25 | Posted in Denim, Designer Collaboration, Fashion | 7 comments »

highsnobette uffie xdiesel

Announced  a few months ago, we now have a look at a few pieces from the collaborative  capsule collection between singer Uffie and Diesel,  reflecting the young singers sultry sexy chic. Mostly in black and very body  conscious woth corsets satin jackets, denim,  and  accessories . A closer look on the flip. Available at Diesel stores this coming November.

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Levi’s Boyfriend Jeans Autumn 2010 Ad Campaign

26 July 2010, 18.41 | Posted in Denim, advertisement | 1 comment »

Levis3 Levis Boyfriend Jeans Autumn 2010 Ad Campaign

I’m still in love with Levi’s. The designer brands come and go, but the little red tag will always be the first one that ever mattered. The images here are ads for Levi’s “Boyfriend” jeans Autumn 2010 collection. They look good, but you know how it goes…you have to try them on first. Via Twenty2.

More after the flip.

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