Armani just posted its first ad, featuring Rihanna for it jeans campaign. Luv the hair! And the denim is highwaisted–interesting! Will need some time to digest but so far, it gets a thumbs up.

Of course while at Project in Las Vegas, we visited the G-Star booth to see what this growing international denim brand is up to. Never one to chase trends, the focus remains season after season quality denim, featuring distinct washes and a great 3-D fit, which may look sort of “off” on the hanger, but looks and feels fantastic on the body. 

We also learned while there per awesome p.r. rep, Ida, that G-Star will not show during NY Fashion Week this year. It used to be the runway collection was literally just for show, but now pieces will be available for purchase, thus a change in presentation as well. Plus, says Ida, G-Star thinks it makes more sense to focus on events like trade shows, opening more stores and denim innovation.

And I gotta concur that in many ways the way collections are presented on the runway and all the cost involved somehow seems very old school. You have to figure there is more of this trend of not showing to come.

We featured an image worn by a fit model at the booth above, but you can peep some of the Spring 2012 line on the next page.

Denim may come and go, but somehow it will always be in style–ever the amiable blank canvas and always ready for the next creative refresh that makes it look somehow new again. These jeans are from Superfine’s Autumn 2011 lookbook. I feel like the hooks would be perfect for hanging a set of keys from.  Via Fashionising.

One more look on the next page.

Emily Current and Meritt Elliot of Current Elliot recent answered random questions by the Fashion Informer. You get a glimpse into the minds of the talented duo whose effortless cool appeal we’ve been big fans of, enjoy a snippet below:

“We were drawn to fashion early on,” the bffs said when asked what prompted them to choose careers in fashion. “It is an easy and accessible way to express your mood. We really enjoy the sociology behind fashion and why people buy. We loved that developing someone’s image was essentially branding them and we have been focusing on branding people and products ever since!”

Read the complete interview here.

London-based design duo Bitching and Junkfood launched just a year ago, and by heck have they come proper yet again. Doing it their way has seen the project grow to include collaborations with big name U.K. retailers such as Urban Outfitters, as well as two in-house labels one of which is Remade. The label is heavily influenced by blog culture and looks scooped off the streets surrounding their East London studio. Their Spring/Summer 2011 draws heavily on 90s rock and death metal trends for inspiration–which us Snobette’s adore! Their Remade Levi’s Bitchy shorts already have a cult following, as seen on the lovely Eliza Doolittle (above via Ohhlalook).

Each pair of the high-waisted shorts, are cut on the body to guarantee a flattering fit (wave goodbye to the camel toe!) and they use only 501 for girls to ensure a consistent fit. This season sees the basic style advanced and made somewhat more playful by introducing suspenders, fringing, feathers and bleaching. Jackets and shirts are adorned with rivets and eyelets and rock tee-shirts are re-cut with mesh panels. Everything is handmade in their Hackney East London studio, with every piecea one off so the coast is clear from the masses.  More goodies on flip! –Danity Blame.

I opened Vogue magazine recently to see this 2 page spread for Dawn Bennett’s Imperial  Dragon jeans featuring a hand painted dragon that reminded  me of Tom Ford’s Spring 1999  embellished denim for Gucci ( Remember anyone?).On the next page a closer look at the details, while they are available here.

Keri Hilson for Instyle magazine is photographed sporting three of Summer 2011’s biggest trends: super-short denim shorts (in this case by Calvin Klein), long-oval nails and bicycles. On the second page, she hits a fourth, lace-up military boots….after that, there aren’t many left!

Loving the movement of this tank by sustainable fashion brand Bodkin. The kind of piece you–well, I actually–would hang on a wall and just stare at. Yes clothes in my head can get spiritual. A closer look on the flip available at Shopstandingup.

Will you be purchasing any colored denim this summer? This image from a Shopbop lookbook showing Vince’s version in red (which, no lie, the biggest man-magnet color on the planet) makes the trend look verrrry tempting.

Current Elliott has been a longtime favorite with their consistent knack for presenting classic denim pieces that can be worn timelessly. Case in point a bombshell denim  pencil skirt , a look that can never be wrong or out. Now available at Net-a-porter.