This Donna Karan ad featuring Adriana Lima shot in Haiti with some “real” Haitians serving as a backdrop is ruffling some feathers. The biggest issue is that the shot was poorly executed. Whatever the original intent was and it was probably good, somewhere it got very lost in the translation. I mean, the first time I glanced at this ad I didn’t even see the kids.
Anchored around the idea that when one is dressed glamourously the idea of the “walk of shame” is irrelevant. Because a good outfit works as well in the evening as it does at seven in the morning. Enjoy!
One of our Younity ladies, Alice Mizrachi shows off her painting skills on a Chevy Sonic inpired by NYC skateboarding and some cool cats named Eli Reed and Rodney Torres. Spotted at Radcollector, enjoy!
A another glimpse of Gwen Stefani’s Harajuko Mini collaboration with Target, which launches November 13th. The little boy’s plaid straight legs (trousers, jeans, leggings–not sure) are the collection’s standout item.
Well this is sort of fascinating–Nike markets its runing shoes via U.K. singer/songwriter Ellie Goulding in a video that shows her both running and performing. Interesting to me anyway because Nike has always been obsessed with promoting itself to the world as rooted in performance. Speak to its p.r. people for an article or listen to any speech made by executives and you can basically use the word “performance” as the basis of a drinking game–they use the word that often in an almost mantra-like way.
And yes, Nike has done collaborations with artists, designers, musicians, etc. but it’s my recollection that when it comes to technical product Nike always connects that product to recognized athletes. This sort of change in strategy where Nike positions musicians as athletic-like performers follows the lead of Adidas’s “All In” campaign, which features both athletes and musicians. Not sure of the implications, but definitely it will be interesting to see if the mighty Swoosh continues down this path. Via Ffg.
After teasing with a couple of overly-short videos Armani comes with the full video, featuring Rihanni wriggling into the brand’s lingerie and denim. Worth a watch because it’s beautifully shot by Steven Klein, as well because of her own extensive music video background Rihanna has mastered the art of the sly glance not to mention the sexy swish. This all plays against Rihanna’s song “Skin,” which couldn’t be more perfect.
Filmed by Inez van Lamsweerde and Vinoodh Matadin, featuring Raquel Zimmermann, enjoy a look at the latest YSL Autumn/Winter 2011 campaign to the sound of LCD Soundsystem.
Yes this is a men’s item again (watch it, Jeff, we’re coming for you!), the thing is this Ugg commercial featuring Tom Brady (wife of Gisele to the fashionistas; superstar quarterback for the New England Patriots for the sports lovers) fascinates me because as a big ESPN watcher I was intrigued by how intensely he was mocked when word first hit he was signing on as the face of Ugg boots for men, with further teasing not long after when he was spotted possibly wearing a scrunchie and definitely dancing awkwardly while in Brazil.
The ad, with backing music by Mos Def, will premiere on this season’s kick off of Monday Night Football (New England vs. Miami) and you know what? I think it’s gonna work. The music is good, there’s no sign of Giselle but there is a pittbull and it’s not too, too macho…actually sort of perfect for the demographic it’s trying to target. It’ll be interesting to see what if anything ESPN and their ilk have to say about it.
Elle is featuring four models on the cover of its October issue with the theme being they all work for Victoria’s Secret. We liked this one of Chanel Iman in a Herve Leger swimsuit the best. But on another note, question: did Victoria Secret pay for this cover/product placement? It seems crazy that Elle would do this for free–especially given it’s October, which isn’t exactly know as a month when anyeone is pushing bathing suits.
