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Category ‚advertisement‘

Video: The Tale Of A Fairy For Chanel

09 May 2011, 16.48 | Posted in advertisement, movie | No comments »

Despite lukewarm reception to previous efforts, Karl Lagerfeld remains undeterred, directing another film, The Tale Of A Fairy Tale, using it as a tool to promote the Cruise 2011/2012 collection. The video here features just a clip from the short film, which will include Anna Mouglalis, Amanda Harlech, Kristen McMenamy, Freja Beha, Bianca Balti, Baptiste Giabiconi, Brad Koening, Jake Davies, Mark Vanderloo, Oriol Elcacho, Sébastien Jondeau, and Seth Kuhlmann. The full version will be available to view at Chanel tomorrow.

Cassie, Selita & Solange Chat With Carol’s Daughter Founder

27 April 2011, 01.19 | Posted in Make- up,Cosmetics, advertisement, celebrity | 3 comments »

We posted the announcement last week that Carol’s Daughter was rolling out a new “polyethnic” marketing campaign, featuring Cassie, Selita Ebanks and Solange Knowles. At the time, we also predicted the campaign would ruffle some feathers and indeed comments were hot and heavy here, here and here.

Posters were ticked off for a few different reasons but mainly because the campaign was labeled polyethic but featured models who were all the same light shade. In the video above, Carol’s Daughter founder, Lisa Price, sits down with the threesome and attempts to do some clean up in aisle 4, featuring a whole mess of hurt feelings. She zeroes in on the theme of hair though once again, folks are going to point out that among the three ladies, there isn’t a lot of texture diversity.

Video: Karl Lagerfeld Magnum Ice Cream Commercial

22 April 2011, 16.51 | Posted in Designer news, advertisement, celebrity | No comments »

We mentioned that Karl Lagerfeld showed the Magnum Ice Cream commercial he dircted at the Tribeca Film festival and here it is in full. It features Rachel Bilson and Baptiste Giabiconi and like most of Lagerfeld’s film-related efforts comes across as a fashion parody a la Zoolander. Which is really quite amazing given his talent as it applies to so many other platforms. Really, it’s akin to Madonna, who as much as she accomplished as a singer and dancer, fell completely flat every time she stepped before the camera and attempted to act. The truth is though, not every creative outlet is for everyone.

Video: Kate Moss & Rabbit For Basement

19 April 2011, 21.35 | Posted in Models, advertisement, celebrity, video lookbook | 1 comment »

Kate Moss got down with a Teddy bear recently, and now she’s playing footsie with a bunny rabbit for a Chilean label called Basement. We’ve enjoyed the fashion worlds love affair with plush toys (case in point Jeremy Scott’s panda sneakers!), but Moss is revealing herself to be a bit behind the curve on the trend by participating in a campaign featuring a man in a rabbit suit at least a year after mass market car brand Kia did a spot featuring not just a teddy bear and a sock money, but three more adorable creatures (including a robot who does the robot in the video!!)

Carol’s Daughter Launches ‘Polyethnic’ Ad Campaign

15 April 2011, 13.50 | Posted in Business, Make- up,Cosmetics, advertisement, celebrity | 1 comment »

CarrolsDaughter Carols Daughter Launches Polyethnic Ad Campaign

Brooklyn-born beauty line, Carol’s Daughter, founded by Lisa Price (who started selling at street fairs assisted by a friend of mine!), recently announced plans for a new marketing campaign featuring Solange Knowles, Selita Ebanks and Cassie. According to Steve Stoute (yes, the music industry guy), who is the lead investor, the model’s were chosen for their “polyethnic” backgrounds:

“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.”

That may be true, but given racial politics in America, it’s hard to believe that the message behind this campaign isn’t going to ruffle some feathers since making claims to be “mixed” is still viewed by many as a politically incorrect attempt to escape being black. So….let’s see what discussions arise from this, but complete silence would suprise me.

Tom Ford Unisex Scent Ad Campaign

14 April 2011, 12.22 | Posted in advertisement, perfume | 1 comment »

TomFordPortofino1 Tom Ford Unisex Scent Ad Campaign

Tom Ford has released the print campaign for a unisex scent (plus shower gel, bath soap, etc.) called Neroli Portofino. We spotted this at Fashioncopious, where the ad is viewed as a bit cheap. We can’t say we’re over the moon for it either, but we see this as more of an ongoing theme of Ford being somewhat stuck in the style themes of his salad days with Gucci. That being said, we see this as a normal part of the process of reentering the game–even when you’re one of the great ones–you stumble a bit, but stay undeterred and focused and eventually you hit your stride.

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Video: Lagerfeld Explains The Coca-Cola Collaboration

11 April 2011, 15.01 | Posted in Designer Collaboration, advertisement | No comments »

Last week we were complaining about the collaboration between Karl Lagerfeld and Coca-Cola’s Diet Coke because there seemed to be no rhyme or reason to it. As if by magic, this video popped up today on Racked explaining the connection, from Lagerfeld himself:

“I love the idea and as everybody knows I drink Diet Coke and nothing else, night and day…..For me it was pure pleasure to do this campaign for people I like, for a product I love.”

Well if you put it THAT way, Karl!

Alexa Chung For Superga

30 March 2011, 16.51 | Posted in Chicks with Kicks, Sneakers, advertisement | 4 comments »

Superga looks to Alexa Chung to sprink her magic fairy fashion dust on the brand, which has struggled to make headway in the U.S. market (not sure how it’s held up in Europe–probably better as it’s Italy-based). Whether or not she succeeds in upping the brand’s profile on our side of the pond, it’s nice to see a woman known for trend-setting speak to the appeal of sneakers. We’ve always found it odd that fashion mags more or less ignore the casual side of women’s wardrobes as though we only care about style as it applies to work or eveningwear.

CK One’s Supposed “F**k” Billboard With Lara Stone

30 March 2011, 15.13 | Posted in Models, advertisement | 1 comment »

CalvinKleinCKOne CK Ones Supposed F**k Billboard With Lara Stone

All hail to Calvin Klein’s advertising team–given that folks are staring at their CK One billboards long enough to conjure up subliminal messages (the table is the F and Lara Stone’s panties or bra are the U), the campaign is an official win. Either that or we’ve underestimated the power of Stone’s boobs to send people off into imaginary land. Via Gothamist.

Video: Nine West ‘The Straw That Kicked The Stiletto’s Ass

25 March 2011, 20.09 | Posted in advertisement, sandals | No comments »

A cute campaign by Nine West, called “The Straw That Kicked The Stiletto’s Ass,” featuring what Nine West describes as its spring line up of espadrilles, though the truth is they’re a hybrid sandal of sorts, combining super-high rope heels with a variety of uppers. Either way, some are quite sharp and should be a hit with females who like to be high, high, high even when working a casual look.