France based Goemaï’s concept is to perfect the quintessential jacket in various forms. Their latest collection launched at Ln-Cc features a scuba theme, we see as a great anchor to the sportier side of style. Wear any of them with something unexpected for an above average look. See the assortment here.
We are definitely having a sporty style day today as the cold really brings out the coolest things about sports inspired fashion. Parajumpers fits the bill for that chic outdoorsy look that translates well into the urban landscape. We love everything about it. its available at Ssense.
Well this is sort of fascinating–Nike markets its runing shoes via U.K. singer/songwriter Ellie Goulding in a video that shows her both running and performing. Interesting to me anyway because Nike has always been obsessed with promoting itself to the world as rooted in performance. Speak to its p.r. people for an article or listen to any speech made by executives and you can basically use the word “performance” as the basis of a drinking game–they use the word that often in an almost mantra-like way.
And yes, Nike has done collaborations with artists, designers, musicians, etc. but it’s my recollection that when it comes to technical product Nike always connects that product to recognized athletes. This sort of change in strategy where Nike positions musicians as athletic-like performers follows the lead of Adidas’s “All In” campaign, which features both athletes and musicians. Not sure of the implications, but definitely it will be interesting to see if the mighty Swoosh continues down this path. Via Ffg.
Nike takes a more creative approach to its Autumn 2011 presentation by collaborating with female comic book artists Jan Duursema and Amanda Connor to create a “Make Yourself A Superhero” lookbook–an approach that takes the focus off of the celebrity athlete (which unfortunately there is a dearth of when it comes to females) and puts it squarely on the every day woman.
As for the artists, Duursema is known for her work on the Star Wars series and Connor has contributed to Mad magazine and has drawn for DC Comics’ Power Girl and Atlee.
Asics has partnered with Hello Kitty before but this is the first time the two have done a head-to-toe collection. Called “Run With Hello Kitty,” it’s tech tops, bottoms, shoes and accessories meant to appeal to younger customers who want to stay cute while working out. You’ll be able to purchase it starting in November at select Hello Kitty stores and on the brand’s website. See the rest of the looks on the next page. Images via Asics.
Adidas hits the Snob sweet spot with its latest “Blue Collection,” featuring shoes, sneakers, tops, jackets and its recently-launched denim line. Photos courtesy of Adidas. Check for store locations here. See many more images on the next page.
We pretty much lost our ways when we first laid eyes on Michi’s uber sexy active wear. Snob-worthy workout gear, Oak now has a nice assortment in stock like this “Sway” bra. Yes we approve.
Brooklyn-based RHLS creates fun garments, with a theme of bright colors and geometric blocking that often play contrasting fabrics against each other. This “Watersport” tank and other tops, dresses and swimsuits are available for purchase on Etsy.
