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Innovation: Wrangler Denim Spa Therapy For Legs

12 February 2013, 13.23 | Posted in Denim, Fashion | 3 comments »

Wrangler Denim Spa Snobette 3 Innovation: Wrangler Denim Spa Therapy For Legs
Get rid of cellulite by slipping in a pair of jeans? Yes, that’s possible if we believe the folks at Wrangler, which has just released their new “Denim Spa” line designed to moisturize and smooth the legs as they’re worn. The face of the campaign is none other then the gorgeous Lizzie Jagger.

The Denim Spa comes in three different styles: low, regular and highwaist, all of which feature cosmetic micro-capsules that slowly release your choice of aloe vera, olive extract, or skin-smoothing caffeine, retinol and algae extract as they’re worn.  The jeans keeps their effect supposedly for about 15 days and can be reloaded with a special spray that extends the properties between 67-95 wears. The three styles of jeans are currently out of stock but look for them to be restocked at ASOS.

Check the campaign images and take a detailed look at the “Denim Spa” line on the next page.

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WGSN’s First Global Fashion Awards Ceremony

11 November 2010, 14.10 | Posted in Fashion, Media, Other | 2 comments »

highsnobette wgsn fashion 540x452 WGSNs First Global Fashion Awards Ceremony

WGSN hosted the first annual global fashion awards last night at the Waldorf Astoria in New York. Thanks to our fashion fairies, we had the opportunity to attend the lavish fashion event.  The  big media buzz was of course  Alber Elbaz winning the ”Most Influential Womenswear Designer” award (Can’t believe Alex Wang did not?). While the highlight of the night for us  had to be  seeing Iris Apfel receiving the “Global Fashion Icon” award sporting a huge peacock pin,  feathers and lots of bangles.  Another wow moment was meeting Nicholas Kirkwood who won “Most Influential Footwear Designer.” We tweeted some  the winners live, but  on the next page you’ll get a glance into what we saw and the complete list.

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Wrangler Autumn/Winter Lookbook

16 August 2010, 19.22 | Posted in Denim, lookbook | No comments »

WranglerLB1 Wrangler Autumn/Winter Lookbook

From Cadmus we get a peek of Wrangler’s Autumn/Winter lookbook. Nothing exactly to set the world on fire; Levi’s has been there and perhaps done it better. Still, I’m thinking Wranglers could still get it. For heritage denim brands, Lee not so much, but there’s something about the Wrangler that has a sort of Pabst Blue Ribbon appeal to it.

More shots on the next page.

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