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Married To The Mob Vs. Supreme

03 May 2013, 17.27 | Posted in streetwear | 4 comments »

MarriedtotheMob1 540x359 Married To The Mob Vs. Supreme

So the throw down between Supreme and Married to the Mob has officially blown up. For those of you looking to catch up, the story broke Monday with a New York Mag story detailing Supreme’s decision to sue Leah McSweeney, founder and owner of Married to the Mob over use of the Supreme Bitch logo for infringing upon trademark rights. Here’s an excerpt:

[Leah McSweeney's] first T-shirt was a sort of homage: supreme bitch written in the Supreme (via Kruger) style. Jebbia carried the shirts in Union, another store he owned. As Supreme’s fortunes multiplied, so did Supreme Bitch. Rihanna posted pictures of herself in a Supreme Bitch cap. Karmaloop and Urban Outfitters have sold Supreme Bitch items. In January, McSweeney took what would be a normal step for an upstart clothing label: She filed a trademark application for Supreme Bitch. Two months later, Supreme sued McSweeney for $10 million and demanded she remove the offending items from retailers.

Also worthy reads for further detail: Complex breaks down the lawsuit; A statement from Leah McSweeney; Gabriella from Miss weighs in on legalities; and Barbara Kruger, the original artist who inspired the Supreme logo, responds with an epic description: “Cluster fuck of totally uncool jokers.” (And yes, there’s already a tee shirt!)

You guys who follow us know we have always supported McSweeney. She basically epitomizes the spirit of what we consider to be a Snobette chick. Plus we have always been committed to fierce independent female entrepreneurs and that is McSweeney to a tee. That said we have no idea how this case is going to work out. It’s pretty impressive that famed civil rights attorney Norman Siegal has chosen to take on the case, that is for sure.

And maybe we’re biased but we do think from a public sentiment perspective this was a major misstep on Supreme’s part and a pulling back of a curtain that is going to expose a side of the company it’s done a very good job of hiding over the years. All legalities aside, from a strictly streets perspective you don’t bless Supreme Bitch when the scene is in its youthful we’re-all-in-this-together-non-money-hungry phase, but then decide nine years later when you only care about making more millions that, wait a second, it’s not okay, Imma crush you like a bug. Especially when so much of your brand has been built on thieving and copying in order to make you seem cool and edgy. Because of that this is a public relation’s nightmare for Supreme (and comments on the various sneaker boy blogs bear this out). We have mixed feelings about Supreme, but basically we’re like, ’bout time, this take down was a long time coming. And hahaha, they should’ve known better than to take on McSweeney ’cause that bish NEVER backs down from a fight nor does she ever give an eff or let anyone intimidate her.

And beyond the specifics of this fight, mark my words this case marks a turning point for streetwear as we know it. It’s the end of an era and an entering into a new phase, people, with Supreme leading the charge. And no it’s not a pretty or nice one. Sort of sad but this is how these things work.



Married To The Mob Ebony ‘Queen Bee’ Snapback

12 March 2013, 02.42 | Posted in Caps & Hats, streetwear | 1 comment »

MTTMSupremeBitchSnapback

First white (sold out), then camo (sold out), now Married to the Mob has offered the “Queen Bee” snapback in ebony. But it in the MTTM shop and we suggest you do not wait because guaranteed it is going to sell out, too. (And yes, that’s the ever gorgeous Sarah giving you the finger in the image above.)



MTTM ‘Supreme Bitch’ Snapback Giveaway!

24 January 2013, 16.09 | Posted in Hat, HighSnobette Contest, giveaway | 1 comment »

MTTMSupremeBitchSnapback MTTM Supreme Bitch Snapback Giveaway!

Married to the Mob’s “Supreme Bitch” snapback cap was high on HighSnobette’s list of “Best of 2012,” and we’re partnering with the brand on a giveaway for a camo version of the cap shown above (sorry ladies, the white one Rihanna wore is history).  If you would like to be considered for a cap, Tweet @LeahMob and give your best definition of a Supreme Bitch. Be sure and tag your post with #SupremeBitch. The best definition wins a free camo “Supreme Bitch” cap! Good luck to you. xo



HighSnobette Best Of 2012

01 January 2013, 03.28 | Posted in Uncategorized | 3 comments »

QueenoftheJungleMelodyEhsanijpg HighSnobette Best Of 2012

What we have always loved about fashion is it’s potential to bring joy. We as HighSnobette editors feel so lucky to not only have witnessed many of these special moments but to also have come to know and watch grow many of the artists and designers behind some of our favorite projects. Below in no particular order we share what we regard as some of the best, joy-bringing efforts of 2012:

Designer Melody Ehsani’s star has been on the rise for quite some time now, but her “Queen of the Jungle” necklace (above) in many ways stamped her official arrival. We lost count of the stylish celebrities spotted in this vivacious fun piece.

Leah McSweeney has always been a force of personality. She literally is the MTTM brand, as backed by an intensely loyal supporting staff + fan base. Like many young brands the label went through its stumbles when investors pulled out, but the tenacious McSweeney was able to hold on to the name and this year the label found its own inimitable stride again, as marked by the brand’s “Supreme Bitch” snapback cap, which received the blessing of none other mega-style star Rihanna.

See many more “bests” on the next page. And a very Happy New Year to all. Thank you so much for your support in 2012.

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Rihanna ‘Supreme Bitch’ Graphic

24 December 2012, 14.50 | Posted in Hat, celebrity | No comments »

RihannaSupremeBitch 540x520 Rihanna Supreme Bitch Graphic

Let’s see if we can’t connect the dots between all the “Supreme Bitch” references that have been flying around as of late, starting with last week when we posted an image of designer Tanaya Henry wearing MTTM’s “Supreme Bitch” snapback cap. We also mentioned the same white cap Henry was sporting was originally spotted on Rihanna. You can see all that back story here. Fast forward to this past weekend and it appears a Rihanna fan sent her the above graphic, which she subsequently Tweeted. And as we already reported, the white MTTM “Supreme Bitch” snapback is of course long sold out, but have no fear, the camo version is now available for pre-order here.

On another note, Rihanna as per usual has been Tweeting up a storm while on vacation in Bermuda. See a smoking hot image of her in a swimsuit titled “Your Fave” on the next page–not sure if it’s yet another hidden message to her on-again-off-again paramour, but just observing from very far, I can’t help but think–darned if the love affairs that miss by an inch aren’t the most painful to extract oneself from! You’re like, but we can do this! We’re so close! But nope, that inch may as well be a billion miles. Pure torture. On a positive note, those are indeed the ones you learn the most from, but oh what a painful lesson.

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Tanaya Henry x MTTM ‘Supreme Bitch’ Snapback

19 December 2012, 15.46 | Posted in street style, streetwear | 1 comment »

TanayaHenryMTTMSupremeBitch 533x540 Tanaya Henry x MTTM Supreme Bitch Snapback

Lace by Tanaya designer, Tanaya Henry flashed her very own MTTM “Supreme Bitch” snapback–the same one Rihanna was photographed wearing–on her Twitter account last night. And if you are guessing any item worn publicly by Rihanna is now long sold out, you would be correct. However, there is lots of great merch still available in the MOB store, like one of our classic faves, the “My Girls Rock Balenciaga & Smoke Mad Marijuana,” now available on a crew neck body.



Married To The Mob Holiday 2012 Collection

20 November 2012, 16.19 | Posted in collection, streetwear, tee-shirt | No comments »

MTTM Holiday 2012 6 Married To The Mob Holiday 2012 Collection
After a Tweetpic MTTM designer Leah McSweeney shared last week, the brand has officially launched its holiday collection for 2012. The collection includes a range of punchy statement shirts and graphic leggings presented by our favorite M.O.B. model and Leah’s sister, Sarah McSweeney. Check out the full range on the next page and get them from the M.O.B. online shop.

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MTTM ‘World Champion’ Tee Holiday Sneak Peek

12 November 2012, 19.51 | Posted in tee-shirt | No comments »

MTTMWorldChampion 538x540 MTTM World Champion Tee Holiday Sneak Peek

On Twitter MTTM designer Leah McSweeney sneaks a peek of a”World Chamion” tee from what I presume is the brand’s Holiday 2012 collection. And yep, as many of you know that’s McSweeney’s dear sister, Sarah, modeling, luv the ’60s badgirl look, replete with pearls and an updo that would make Audrey Hepburn proud.



Leah Mc Sweeney x Cat Marnell MOB Leggins

18 September 2012, 13.45 | Posted in Designer news, collection | No comments »

MOB Leggins 6 Leah Mc Sweeney x Cat Marnell MOB Leggins

We have an exclusive preview of Leah McSweeney’s new collection of women’s leggings that evolved from a collaboration between the MOB (Married to the Mob) founder and Vice columnist Cat Marnel. The leggings will be available in three different styles including a peacock model with a full-body pattern and a blck-paneled option as well as Aztec prints in bright colors. Shot by Prince and Jacob of Lovecat magazine, the whole project was more a liason between friends who love and admire each other for what they do than a profit-orientated collaboration.

Read the full article and see more pictures after the flip.

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Married To The M.O.B. Lookbook Summer 2

25 July 2012, 20.45 | Posted in Chicks with Kicks, streetwear, tee-shirt | No comments »

MTTMSummer2012 (2)

Married to the M.O.B. launches a second set of tees for Summer 2012, with a collection that includes a “jets” collaboration with New Orleans rap artist Curren$y Spitta. Graphic themes include Sex Pistols, pot leaves, ribbons, dollar signs and a perennial favorite, the most-official green shamrock, as shown above. All now availabe for purchase in the M.O.B. online shop.

See the entire lookbook as shot by David Perez on the next page.

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