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Snobettes Q&A With Ben Shaffer About The Flyknit Lunar 1

01 March 2013, 16.58 | Posted in Sneakers, interviews | 1 comment »

Ben Shaffer Highsnobette Flyknit Interview 1 Snobettes Q&A With Ben Shaffer About The Flyknit Lunar 1
Last week we reported about Nike’s ‘Flyknit Experince’ taking place in the halls of a former train station in Berlin-Kreuzberg. Locals and industry people met to lace up a fresh pair of Flyknit Lunar 1’s and run along an indoor track lined with giant disco balls and a huge installation by Jenny Sabin consisting of data from Nike’s Fuelband.

Before taking the track we had the time to meet and talk to Ben Shaffer, Head of innovation at Nike, and discusses everything involved in bringing the revolutionary idea from inception to completion. Take a look on the next page to read the full interview.

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Nike Flyknit Experience Berlin – Recap

21 February 2013, 18.10 | Posted in Out on the town, Sneakers | 5 comments »

Berlin Flyknit Experience 6 Nike Flyknit Experience Berlin   Recap
Yesterday, Nike invited Berlin-based journalists and sneaker addicts to experience the latest release of the Nike technology. The Nike Flyknit Lunar+1, that comes in a vibrant pink and volta -amongst some other stylish color ways- is not only the ultimate summer lifestyle sneaker but also the inevitable running partner for all professional and spare time joggers…as experienced firsthand!

Along a huge Flyknit installation by Jenny Sabin, a 900 m parcours was set up in the huge halls of an abandoned fabric hall in Berlin-Kreuzberg. With light installments, laser show and some nice tunes by DJ Showi, everyone present was invited to lend a pair of kicks and test the Flyknit their selves. On site, Ben Shaffer Head of Design at Nike, explained the advantages of the Flyknit and runner newcomer Gesa Felicitas Krause and Jana Sussmann reported on their running experiences. We talked to Ben Shaffer about the Flyknit and will upload the interview in the next days.

On the occasion of the official launch, the indoor running track will open it’s doors for all Nike+ users this Saturday, February 23, from 12 to 12 and invites them to also be part of the Nike Experience Berlin. Come by!

Luckenwalder Str. 4-6
10963 Berlin

Check the full recap in pictures after the jump.

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Next Generation: Nike Flyknit Lunar+1

30 January 2013, 12.53 | Posted in Sneakers | 1 comment »

Lunar Flyknit WMNS5 Next Generation: Nike Flyknit Lunar+1
Since the launch of Flyknit last year, Nike continues to update and advance the Flyknit technology. Highsnobiety just presented the Flyknit Chukka version and we share first images of the Flyknit Lunar+1 that combines the sole unit from the LunarGlide+4 (currently used by Highsnobette for Nike’s #makeitcount campaign) and the dynamic Flywire to create one of the most stunning performance silhouettes on the market.

The Nike Flyknit+1 will be available on February 1  in serveral colors from your local Nike supplier.

More angles on the flip.

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Nike 36-Hour Experience – Recap

09 November 2012, 16.44 | Posted in HighSnobette Exclusive, Sneakers, fitness | 1 comment »

Nike 36 h experience recap 3 Nike 36 Hour Experience   Recap
Nike invited me to a “36-hour experience” in Berlin to not only show off its latest products but to put me – along with a number of other journalists and bloggers from around Europe – in the hot seat.

Women’s marathon world record holder Paula Radcliffe led us in a warm-up and gave us a motivational talk before setting out on a rave run through Tiergarten that finished in a venue where the new Flyknit One was presented. Along with a special morning yoga session the next day, we got the unique opportunity to test drive the Nike Studio Wrap, the world’s first yoga shoe, hitting stores in Spring 2013.

Afterwards, a powerful #NTC workout class with track and field sprint record holder Allyson Felix was held, setting the tone for an active 2013. Later that day, during the course of a showcase at Spindler und Klatt (an old warehouse next to the Spree river), the Nike Spring/Summer 2013 collection, as well as the new Air Max One and the Air Max 2013 were presented making the sports activities of the day totally worth it. Knowing what sports gear awaits us next season, I am definitely motivated to keep the level of fitness I reached over the past two days!

Check out some images of the event on the next page.

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Preview: Nike Sportswear Flyknit 1 Coming February 2013

07 November 2012, 23.42 | Posted in Sneakers, preview | 1 comment »

Nike Flyknit 1 Preview 1 Preview: Nike Sportswear Flyknit 1 Coming February 2013
Nike has certainly made Flyknit one of their highlight product stories of the year. The next generation of the Flyknit updates with some tweaks on detailing and will hit stores in February 2013. During the Nike Flyknitraverun event in Berlin we got the chance to take a first look at the new designs as shown above and on the next page.

See more angles on the flip and stay tuned for more news on the Nike 36-hour experience via Instagram.

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Nike ‘Flyknit’ Summer 2012 Colorways

06 July 2012, 16.50 | Posted in Sneakers | No comments »

nike flyknit 1 1 540x359 Nike Flyknit Summer 2012 Colorways

Sneaker Freaker gives us a look of the latest Nike Flyknit sneakers to be released this month. More on the next page. Definitely a #Want!

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Nike Lunar Fly Knit Sneaker

27 February 2012, 22.08 | Posted in Chicks with Kicks, Sneakers | 3 comments »

NKELunarFlyKnit Nike Lunar Fly Knit Sneaker

Another Nike star is born. Via Selectism.

See more colors on the next page.

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