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Diane Pernet Talks About Fashion Critics On The Business Of Fashion

20 March 2013, 01.27 | Posted in Editor News, Fashion | 1 comment »

BOF 540x354 Diane Pernet Talks About Fashion Critics On The Business Of Fashion

I had to share with you Diane Pernet’s op-ed piece on fashion critics called, “Who Watches the Watchmen,” from the blog, The Business of Fashion. Pernet covers lots of ground like the relationship between advertising and editorial coverage:

“It is no wonder that most ‘critics’ are not critics, but just give a report of what goes down the runway, without voicing any real opinion. It is also no secret that for more than the past decade, editorials have been ruled by advertisers. You place an ad, you get an editorial page, and if the advertiser does not get proper coverage, they pick up the phone and demand editorial coverage or they will pull their money. So, can you really expect a critic for a publication that thrives on that ad money to say that the Chanel or the Louis Vuitton show was crap? Not likely.”

Pernet concludes with her appreciation of bloggers, another reason why the woman is a #Boss:

“I find it amusing the way so many seasoned journalists are still threatened by bloggers. The bloggers are not masquerading as mature journalists. They are more like consumers excited to find themselves suddenly given access to the shows and along with that, a certain degree of credibility. The ones that write their content based on who is paying the bills are no better/or worse than the magazines that only report on their advertisers.”

Read the complete feature here.

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