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T By Alexander Wang’s Spring 2013 ‘Bon Qui Qui’ Or The Over Use Of Stereotypes

30 January 2013, 14.21 | Posted in Fashion, advertisement | 6 comments »

Alexander Wang launches his T by Alexander Wang Spring 2013 ad featuring Anjelah Johnson as Bon Qui Qui, a stereotype of the city female that I for one have seen a little too much of. The irony is that Bon Qui Qui is often the muse for many trends that have now gone mainstream and are viewed as praiseworthy from hair extensions to nail art, athletic wear, color streaks to name a few. High-end fashion loves to make fun of the world’s Bon Qui Qui, but those of us with eyes and ears on the streets know that in many ways she’s a trendsetter. As much I’ve liked Wang this one makes me pause. (The A$ap Rocky cameo was cute though).


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» Alexander Wang’s Adorable Niece In High-Heel Kicks
» Alexander Wang Campaign Spring 2013
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6 comments
  1. Embarrassed for Wang, this is incredibly bad.

  2. [...] 2013 Highsnobette for Titel Media. Author: SGP-Editor | Permalink | One comment | Add to del.icio.us | %%sharethis_link%% Post tags: Alexander Wang, Asap Rocky, Bon QuiQui, [...]

  3. M:

    This was upsetting to watch for a lot of reasons… I don’t think this kind of behavior is interesting to watch or to have amped up and circulated… especially in a fashion video. While Wang keeps his ears to the streets in some senses… using ASAP Rocky, working w. Azealia Banks… I feel like this is not a good representation even of this kind of a person. The “white trash” or “ghetto” aesthetic is being embraced in so many ways in so many industries as a style and to disregard its relevance by embodying it in this character was a major failure.

  4. [...] of the reasons Lois and I  often frown on the  stereotypical representation of the Bon qui qui’s of the world is that they  tend to inspire fashion, not just what we see on the streets, but high [...]

  5. [...] of the reasons Lois and I  often frown on the  stereotypical representation of the Bon qui qui’s of the world is that they  tend to inspire fashion, not just what we see on the streets, but high [...]

  6. [...] of the reasons Lois and I  often frown on the  stereotypical representation of the Bon qui qui’s of the world is that they  tend to inspire fashion, not just what we see on the streets, but high [...]

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