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Prada Ad Campaign Commentary

20 December 2012, 22.23 | Posted in Models, advertisement, bags, photography | No comments »

PradaSpring2013 (3)

As usual Prada comes up with a stellar campaign for Spring 2013. Beautiful product  galvanized by simple, color crisp  images and of course showcased by many of the industry’s top girls–Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef, and Raquel Zimmermann. (And as good as all the product looks in images, it’s more delicious in real life–words cannot describe how this writer longs for a Prada bag!)

Except for Sung Hee, the girls are all white, a tendency for which Prada has repeatedly been criticized for, especially as it applies to its runways. In a way though, pointing out the color of models on runways is a shallow shot at brands. Modeling is an ephemeral job at best (career–implying as it does something with longevity/import–should never be used to describe the work of posing in clothing), with those landing jobs that set them for life about as rare as a Powerball lottery winner.

In reality you have to guess the bigger issue lies at the top of major fashion brands, which one has to bet are even less diverse than their runways. And if there is little to no diversity among decision makers, it would make sense that they are reluctant to represent the same in their ads and on their runways. After all, when one lacks everyday relationships with ethnically/religiously/racially different people, it’s easier to view them as exotics to be pulled out for special statement-making moments (or as tokens to appease the complaints) rather than as stellar beauties upon whom a brand can be built. I’ve said it before, fashion can do better and actually I believe it will in 2013….xox0

On another note, lol, more of those Prada ads on the next page.


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