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Ad: Y-3 By Pierre Debusschere Spring 2013

17 December 2012, 16.15 | Posted in Fashion, photography | No comments »

Y 3 SS13 1 Ad: Y 3 By Pierre Debusschere Spring 2013

Come Spring, Adidas and Yohji Yamamoto will celebrate ten successful years of collaborative efforts. To mark the event, Adidas has brought on photographer Pierre Debusschere, with the result a photo series featuring bold colors and graphic lines that celebrate both the collection and its theme of movement, distortion and transformation.

The accompanying campaign film, also directed by Pierre Debusschere, is an examination of the same themes. On the Y-3 website user will be able to interact with the video content and create their own video clips through manipulation of sound and image.

Check the full campaign after the jump.


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