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H&M x Margiela: The Two Items That Sold Out The Fastest

19 November 2012, 18.40 | Posted in Designer Collaboration, Sneakers, bags | No comments »

H&MxMargielaRedSneakers

Not saying this is a scientific study but at least at the H&M store located in the Columbus Circle mall in Manhattan, the staff uniformly agreed that the red high-top sneakers and the red “Candy Wrapper” clutch (a “re-edition” from the Spring 2010 collection–see the original here) basically blew out and were gone not long after the store opened.

Me personally I hate high-low designer collaborations and feel like they’re good for the low brand but are a long-term terrible for the high brand (I’m waiting for Alber Elbez to one day admit this). All that blah-blah-blah aside, as it happens I was in Manhattan on the day of the launch and decided to check it out. Giant failed snob that I am, I proceeded to buy three items and would have bought more but was just coming off off a budget killing CL sample sale and simply could not.

My sense at the time–and WWD has since confirmed this–was that this collection wasn’t as big  a hit as past collabos. For as much as Kanye and A$AP have made Margiela a household name for the fashion conscious youthful masses, a lot of the cuts were simply too big, boxy or artsy, making them conceptually tough for many to visualize fitting in with their wardrobes.

On a related side note….how hot is the color red lately??

See the “Candy Wrapper” clutch on the next page.

H&MMargielaCandyWrapperClutch


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