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Proenza Schouler x Second Life Digital Fashion Film

14 November 2012, 14.10 | Posted in Fashion, video | No comments »

Inspired by the digital video game Second Life, Creative Director Kate McCollough worked out a two-minute clip to present the Autumn collection 2012 of Proenza Schouler in a digitalized version. The team at Proenza forwent traditional models in favor of female avatars from the video game and made them behave and dance like anything but not like real humans would do.
The final product is a conglomeration of weirdness, as so many things are going wrong at once that it is somehow quite a true performance.

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