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Candice Swanepoel For Juicy Couture Directed By Terry Richardson

13 November 2012, 16.11 | Posted in Film, Media, Models | 1 comment »

Juicy Couture just launched a short film titled ‘California Dreaming’ to promote its holiday collection. Starring Candice Swanepoel and directed by Terry Richardson (also co-starring) at the setting of Chateau Marmont, the top model presents pieces from the actual collection packed in a L.A. typical ‘Girls-just-wanna-have-fun’ story.

As part of the brands new digital and social media strategy, the film includes links of the apparel and accesories of Juicy Couture, so that they can directly be shopped while watching it. With the hashtag #givemewhatiwant Juicy adopts this new media strategy to engage its customers in a two way dialogue.

Watch the video here above and check Juicy for more information.


Related posts:
» The Casual Jumpsuit: Marc by Marc vs. Juicy Couture
» David Webb Ft. Terry Richardson Autumn 2012 – Further Look
» Ad: David Webb Ft. Terry Richardson Autumn 2012
» Gwen Stefani By Terry Richardson
» Editorial: Anja Rubik In ‘Vapeurs De Chic’ Shot By Terry Richardson For Vogue Paris December 2012
1 comment
  1. Simon:

    I like the part where Terry interrupts but the rest is crap!

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