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Recap – Maison Martin Margiela For H&M At Beekman St., NYC

26 October 2012, 18.28 | Posted in Designer Collaboration, celebrity | No comments »

MMM HM cover Recap   Maison Martin Margiela For H&M At Beekman St., NYC

Last Tuesday H&M and Maison Martin Margiela celebrated their collaboration by spreading some action across nine floors at 5 Beekman Street in the Financial District. What we saw at the venue was just amazing. Along a dance and art performance that reached over three floors, the dancer were showing the MMM for H&M collection while tracing foot patterns with black sand on white screens. The performance ended in a shower of silver confetti.

After we took a glimpse on the collection during a presentation on the rooftop of The Mondrian Soho Hotel we went over to the venue in the Financial District for an outstanding event together with 1000 guests amongst we found Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chace Crawford.

Before DJ’s kept the party going into the early hours the collection was sold in a Pop-up store that was especially set up on the ninth floor of the building.

Margareta van den Bosch, Creative Advisor at H&M about the event:

“Tonight’s party has been such an exciting evening, full of surprises. In every room, on every floor, you never knew what you were going to find. The installations showed the Maison Martin Margiela collection with H&M in the most amazing and original way and we believe our customers will really appreciate this collection”.

The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.

Click through the gallery to see more images from our 2-day trip to NY.


Related posts:
» Maison Martin Margiela Spring 2011 Couture
» H&M x Maison Martin Margiela – First Look
» Maison Martin Margiela Feather Leather Belt
» Maison Martin Margiela Goes Haute Couture
» Maison Martin Margiela E-Boutique Opens
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