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Brad Pitt for Chanel No.5

05 October 2012, 14.34 | Posted in News, advertisement, celebrity | No comments »

 Brad Pitt for Chanel No.5

Starting mid-October, Brad Pitt will be the first man speaking about (and hopefully help selling) the Chanel No.5 fragrance.

Andrea d’Avack, president of Chanel Fragrance & Beauty about the project:

“To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

The global campaign will include a commercial, directed by Joe Wright that will lauch on October 15 and a print campaign to appaer in fashion magazines in November. We’ll keep you posted with first images.

Source: WWD
Photo by Sam Taylor-Wood for Chanel


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