Lady Gaga ‘Born This Way’ Sweatshirt

For her “Born This Way Ball” tour across Europe, Lady Gaga has created a collection of items that will be sold exclusively at concerts. In a savvy marketing move, one of each item also will be available in limited quantities for purchase on her online store. The above sweatshirt, featuring the “Born This Way” album cover is the featured item. And for those who miss the chance of getting this item, there is always the opportunity for tomorrow’s item. Stay tuned!

On the next page see the Yazbukey ring featuring a bandana-clad Gaga that was offered on day one and the “Free As My Hair” lunchbox from day two.