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Rihanna Dropped By Nivea

08 August 2012, 13.42 | Posted in advertisement, celebrity | 3 comments »

RihannaNivea 395x540 Rihanna Dropped By Nivea

In a deal that included ads (like the one above) and tour sponsorhsip, Rihanna has been dropped by Nivea in a very public way, it has been revealed today. Stefan Heidenreich, new head of Nivea’s parent company, Beirsdorf, told German media it wouldn’t re-sign her because she never should have been brought on in the first place.

The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability.”

What a douchey thing to put out to the press. Yes, there is room for something being lost in translation (if indeed this is even a translation) but implying that Rihanna doesn’t care for her family and isn’t trustworthy or reliable is an over-the-top statement for a multi-national company to make, especially for one that makes a fortune hawking utterly b.s. snake oil items like cellulite cream. 

This is also a company that had to apologize for its clueless “Recivilize Yourself” ad this time last year, so you’d think the higher-ups had learned a lesson when it comes to making degrading comments about people of color, but nope, apparently some ignorance runs deep.


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3 comments
  1. Megan:

    love your comments and agree 100%

  2. Audrey:

    This is very typically German and I am saying this not without reason. I am a German person of color and I am basing this on personal experience.

  3. Thanks for the comment, unfortunately there is ignorance everywhere, I think it surprises more when it comes from Europe because the stereotype is that the population is more educated/wordly.

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