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Video Lookbook: Solange Knowles New Face For Madewell

07 August 2012, 16.45 | Posted in Retail, advertisement, lookbook | No comments »

Ah, now we know why J.Crew’s Jenna Lyons has been hanging so hard with Brooklyn resident Solange Knowles, no doubt they’ve been plotting Knowles’ new role as face of the company’s Madewell format. She’s shown in the video modeling Autumn 2013 looks with a promise of “even more” to come September 4th. Over at Racked, where we spotted this, we read that the campaign is being rolled out in conjunction with the chain’s plan to add an additional 15 doors this year. Fashion savvy college girls nationwide will rejoice.

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