Made In Heaven Jeans Lookbook Pre-Autumn 2012

London-based Made in Heaven jeans started as a local shop in Chelsea, and over the course of 40 years the brand’s reputation for quality denim has spread far behind its island shores. In its Pre-Autumn 2012 look, images project Made in Heaven signature personality: sexy and fierce yet still full of ease.  Shot by Oskar Gyllenswärd, model Naomi Preizler speaks to a modern-day Patti Smith. The collection is now available in stores and online.

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Via Fashionnising