Paper Denim & Cloth Relaunches With An Instagram Campaign

Denim at its roots had everything to do with functionality and durability. After its workwear roots it became a symbol of nonconformism. It eventually became a  luxury item with the proliferation of what has been coined premium denim to the point where now paying over a $100 for jeans has become commonplace. One star of the premium denim boom was Paper Denim & Cloth, which many of us remember was quite a phenomenon in the 90s with its signature embroidered pocket detail.  Now it appears the brand is making a comeback! Enjoy the video launch with a peek at the new line. Thoughts?