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Ad: Kate Moss For Rag & Bone

24 July 2012, 16.04 | Posted in Models, advertisement, celebrity | 1 comment »

KMRag&Bone

Rag & Bone is opening its first European store in London, and the label tapped Kate Moss to front its ad campaign, as shot by Craig McDean. Rag & Bone will also show during London Fashion Week during September, and from what I’m reading, the the London ad campaign and runway show are a first for the brand.

As for Moss, my co-editor, SGP, and I were just chatting about her recent rise among male fashion watchers.  She’s been an icon forever and a day in the fashion world of women (to the point where it’s like, oh boy, another Kate Moss ad, cover, runway??) , but it seems over the past couple of years there’s been this uptick in interest for her by the fellas. Search through the posts on our sibling sites, where the guys post more about Moss more than we do, and check the popularity of her Supreme t-shirt to see what we mean.

We have this theory that the guys who once never noticed her now find her attractive because she’s a grown and accomplished female, whose credentials as a successful wife, mom and business woman are established. Sort of how young male chimps lust after more mature, alpha female chimp ladies. Not that dudes are animals or anything (even though we all actually are), but there is something to be said about a woman whose looks are still working and who has all her ducks in line.


Related posts:
» Kate Moss Returns For Rag & Bone Spring 2013 Campaign
» Rag & Bone Women’s Resort Collection 2013
» Kate Moss By Tim Walker For Love Magazine
» Kate Moss Playboy 60th Anniversary Editorial by Mert & Marcus
» Kate Moss Fragrance
1 comment
  1. [...] Rag & Bone engaging Kate Moss for it first ad campaign ever, has no doubt greatly expanded U.S.-based brand’s name recognition, especially in Europe. Judging from the the beautiful collection it is showing for Resort 2013, that growth momentum will continue. Theme include leather, military green, gold lame, tone-on-tone flower prints, all combined create a city chic look that is oh-so au courant. The leather dress and the boots for me is a standout. Share this:TwitterFacebookLike this:LikeBe the first to like this. Posted in: Uncategorized ← Oh Dear Karl…not again Be the first to start a conversation [...]

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