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First Look: Gap Woman Spring/Summer 2012

30 May 2012, 00.15 | Posted in Fashion, Retail | No comments »

P5221805 540x540 First Look: Gap Woman Spring/Summer 2012

When thinking of the Gap, I wonder if the brand should serve as a cautionary tale for what can happen when you don’t stay true to yourself or if its struggle is just a sign of the times. From logo changes to high-end designer collaborations, the once quintessential icon of basics, (remember Gap Kahakis?) chased too many trends, left the space wide open for the more clever like J.Crew, Uniqlo to take on a starved men’s market,  refresh the wardrobe of the professional woman and provide the youth with a  fresh practical apparel concept. It could be easy to blame fast fashion but we all know that there is still room for great quality apparel with style. On that note take a look at a few favorites from the Gap women’s Summer collection for 2012, now available  and tell us if you think they are on the right track?

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