Inez & Vinoodh Spotlight On Business Of Fashion

Their resume reads like a best of fashion and art  royalty, Inez and Vinoodh originators of  of the most compelling  and noteworthy imagery have been featured on B0F:

While the duo continues to push the boundaries of fashion editorial, Lamsweerde has seen the space become increasingly confined. “Editorially, there used to be so much freedom that nobody would ask you to shoot a big advertiser for a story. We would, as a joke, put an outfit from Chanel in an editorial, but that was very tongue-in-cheek,” she said. “Now, basically all the editorial pages are infused by the advertisers. To us, it sometimes feels like there is more freedom shooting an advertising campaign, because you sort of strategise the whole thing together with them and understand who they are representing or wanting to reach out to. Whereas, with the editorials, in one story you are covering twelve different designers and it all has to make sense together,” she added. “Sometimes it’s not easy.”

Read the complete feature here.