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April 77 x Calla Denim Now Available

24 January 2012, 16.22 | Posted in Denim, Designer Collaboration, Fashion | No comments »

calla haynes april77 April 77 x Calla Denim Now Available

Designer Calla Haynes , partners with April 77 on a capsule collection of denim blending her design aesthetic at and her  favorite denim brand:

The brand, Calla, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand! I wear them all the time. For this collaboration, we discussed mixing our two worlds together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in love, at a summer music festival and how she feels. I tried to communicate the heat, the nature and the music in abstract patterns.” Calla Haynes.

More images on the flip, via  available at Opening Ceremony.

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