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Target Launching ‘The Shops’ Concept

13 January 2012, 19.04 | Posted in Designer Collaboration, Retail | 1 comment »

No doubt in a quest to get back some of the cool cachet the chain is viewed in the industry as losing over the past few years, Target has announced that it is lauching a concept called ”The Shops At Target,” which will import the look and merchandise of various boutiques into the big box chain’s doors.

The “The Shops At Target” launches May 6th, and according to Fashionfoisgras so far include The Candy Store in San Francisco, Cos Bar cosmetics shop in Aspen, Polka Dog Bakery’s dog accessories, Privet House home products in Connecticut, and The Webster in Miami. Not sure what the set up will be or what Target stores will be partnering but will be interesting to watch.

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1 comment
  1. [...] that they believe will appeal to their consumers.   Enter stage left – The Shops at Target (The Shops at Target commercial), their latest venture to bring brands/design in-house that will launch chain wide and [...]

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