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Lykke Li Signs With Viva Model Management

13 January 2012, 18.05 | Posted in Models, celebrity | No comments »

LykkeLiLabMagazine 421x540 Lykke Li Signs With Viva Model Management

We have our next big model trend firmly in place–agencies signing musicians. There was recent news about Lana Del Ray and Solange and now we hear Lykke Li has signed on with Viva Model Management. Model agencies no doubt took notice of the fantastic sales driven by magazines featuring Lady Gaga, Rihanna and Beyonce in 2011, and figured there was money to be made from women in music. It also helps that the look these days among models has a theme of realness: women who are gorgeous in part because of their quirkiness and the fact that they experienced life a bit.

Image via September issue of Labmagazine.


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