Gwyneth Paltrow Coach Ads In China

The above banner ads were recently shot in Beijing, China. As part of my “other” job, I had a Skype convo with the person who sent them and discovered that no one there has even half a clue about Gwyneth much less anything Goop related. Check it out:

HS: hey, in those coach images, is that Gwyneth Paltrow?
Beijing: Yes , that’s her
HS: do people know who she is?
Beijing: no
HS: lol that is so funny
Beijing: it is enough as long as people know it is Coach
HS: why do you think Coach used her? because of her looks?
Beijing: I don’t know her very well, but I like her, she is pretty, she looks like a women from uper east side of New York. Chinese people like western face,
HS: that’s what i thought, funny
HS: and she is an uptown girl too
Beijing: Bingo

So now we get a clearer view on why Coach may have chosen her to front its international campaign, which by the way, is focused most intently in China.