It was revealed earlier today that Proenza Schouler is in search of real estate for its first store, with a Madison Avenue location in Manhattan, as one the label is zeroing in on. Kind of makes sense that the designers behind the label, Jack McCollough and Lazaro Hernandez, would choose an uptown over downtown location for their first store. Proenza Schouler has always had that ladies who lunch gone naughty feel to it, not unlike their muse-ish pal, Chloe Sevigny, who traded her classy Connecticut possibilities for a much more tangled path but is still able to navigate the poshiest of events and people with ease. All of which leap to mind upon viewing Proenza’s Pre-Autumn 2012 collection. If last season the label went a bit further below 14th Street (heck even ventured into Williamsburg!) than it normally does with its ode to Navajo, with Pre-Autumn it returns home with a collection worthy of inspiring roots.
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