Youtube’s Most Popular Fashion Video 2011

Paper mag has hipped us up to a Youtube blog listing its most popular fashion videos in 2011. No. 1 is featured here, “25 Ways To Wear A Scarf  in 4.5 Minutes,” and it’s a good watch, but if you’re thinking all the world viewed Chanel’s amazing Spring 2012 runway show or at least one of many H&M x Versace collabo videos, think again because after the scarf expo it’s a quick downhill plunge with nary a brand, retailer or runway in sight.

On the next page, a collection of clips from Youtube’s most popular videos overall in 2011. It’s hosted by Rebecca Black, which yep, guess which video was No. 1?  To see more lists by category, click here.