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H&M x Marni Spring 2012

29 November 2011, 15.49 | Posted in Designer Collaboration, Retail | No comments »

For those who found the sky-high levels of hype around the H&M x Versace collabo a turnoff, H&M’s upcoming collabo with Marni may be more up your alley. Based in Italy and headed up by designer Consuelo Castiglioni, the appeal of the line is its artsy aesthetic, which comes through via prints, unusual fabric combos and easy silhouettes more suitable for city daydreaming than office crunching. And judging by some of the comments on Youtube attached to the above sneak peek video, there’s already quite a bit of dismissing going on, which could mean much less crazed lines on launch day. One can dream anyway ; )


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