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Video: H&M x Versace Runway Show

09 November 2011, 15.34 | Posted in Designer Collaboration, Retail, Runway Show | 3 comments »

Above is a video of the H&M x Versace runway show, which took place last night in New York City. I’m sitting here trying to think of any retailer or brand that does a better job of hyping its collaborations than H&M and I’m drawing a blank. It really is a master at the game. As always the Snobs view it as a big win for budget-minded fashion lovers and H&M, with a more questionable outcome for the brand being collaborated with. It would be so interesting if someone were to investigate the impact these partnerships have a year or so after all the attention has faded. A positive because of all the increased publicity or a negative with the core customer turned off by the down-marketing of a lux brand?


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3 comments
  1. [...] 2011 Highsnobette for Titel Media. Author: lsakany | Permalink | No comment | Add to del.icio.us | %%sharethis_link%% Post tags: h&m, Runway Show, [...]

  2. [...] of them sporting outfits from the collaboration–came out in full force for the H&M x Versace runway presentation held in New York City last night. Big names included Uma Thurman, Blake Lively, Prince, Linda [...]

  3. H&M seem to have a bad reputation in the UK but I’ve never ever understood it! They are great at what they do and the range is up to date and special. Why go to Primark?

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