Titel Media Sites highsnobiety.com highsnobette.com selectism.com curatedmag.com radcollector.com

Daily News

Q&A: Designer Ce Ce Chin Of 80-20 Chats About Shoe Trends

09 November 2011, 19.31 | Posted in Designer news, Shoes, Sneakers, sandals | 3 comments »

8020OpenToeLoafer 540x360 Q&A: Designer Ce Ce Chin Of 80 20 Chats About Shoe Trends
In an era in which mega-brands and retailers seem to be growing more dominant than ever, designer Ce Ce Chin of shoe brand 80%20 has always been welcome fresh air. Starting as a llifestyle sneaker company in 2005 with her first retail customers lower-Manhattan boutiques, she’s continued to grow, evolve and remain distinct because of a future-seeing design aesthetic that combines edge with ease and packs all that punch at prices the Downtwon trendsetters who adore her can afford. Case in point, the “hidden wedge,” now a popular design element, but truth be told it was Chin’s first. That ability to offer a new design twist on a shoe (like for Spring the open-toe loafer #straightfire above)you can still wear all day is really what defines 80%20 and makes it special.

Chin was in touch with us recently to let us know about an event at the great Shoe Market in Brooklyn, on November10th (a glass of wine AND 15% off all Holiday 2011 80%20 styles), and we asked if she couldn’t answer some quick questions on trends and what she sees coming up for Spring 2012.  Here’s what she had to say:

Q: What’s been your overall most popular style for Autumn 2011?
Chin: We have a new style called the Rina (see image on next page), which is a bit like Chelsea boot, but has an 1.5-inch heel and a 2-inch hidden wedge inside.  We’re taking the hidden wedge concept further along…  It’s so concealed that some people don’t even realize it’s there!

 Q: It looks like we’re seeing the return of women wearing sneakers as a lifestyle item with celebs being spotted in brands like Supra and Isabel Marant sneakers. What’s your take on the trend and do you see your brand addressing it?

See Chin’s response on the next page, along with Holiday 2011 and Spring 2012 shoe images.

Chin: You know the sneaker thing was where 80%20 started and yet our business really took off when we incorporated wedges.  In Spring we’ve addressed with our Devon tennie,  with a bold contrast outsole.

Q: What are your themes for Spring? Will menswear-inspired looks continue to be important?
Chin: For Spring I explored artisanal influences. I was traveling a lot last year, to Mexico, Cuba and all throughout the more tribal areas of China. I was inspired by the local crafts of each culture. However I do agree that menswear looks are important, and I have addressed this with an open toe loafer (image above and below).


Related posts:
» 80-20 Sandals & Boots: Spring & Autumn 2012
» 80/20 5th Anniversary Party!
» Introducing: The Cece Chin Collection Spring/Summer 2010
» 80/20 Designer Ce Ce Chin Featured in NY Mag
» Eighty-Twenty Autumn 2010 Shoe Collection
3 comments
  1. [...] the rest of Q&A: Designer Ce Ce Chin Of 80-20 Chats About Shoe Trends (110 [...]

  2. We love Ce Ce and Highsnobette here in Cleveland!

  3. Steve! Hi!

Leave comment