Alternative Apparel Spring/Summer 2012

Enjoy a look at Alternative Apparel’s Spring 2012 showcase from LA Fashion Week. Filled with soft beachy hues and textures this is summer wear 101.  Styled by Laura Urbinati, the line features slick basics that make warm weather style effotless and  irresistible.

Speaking of irresistible, Ry Cuming, the guitar-playing Aussie surfer with a knee-weakening voice and a rugged beard, performed live at the event! Sigh..full looks on the flip courtesy of Alternative Apparel.