Titel Media Sites highsnobiety.com highsnobette.com selectism.com curatedmag.com radcollector.com

Daily News

Levi’s Presentation Spring 2012

03 November 2011, 20.20 | Posted in Denim | 1 comment »

Levi'sSpring2012 (6)

Levi’s normally does a pretty good job previewing its collections, but it really pulled out all the stops last night in a presentation that hit all the heritage hot buttons, including a farmers-market-type stand displaying customized vintage denim, handcrafted mocassins, and homemade soap, there was also a floor-to-ceiling bicycle sculpture, live classical music, a mini-barn complete with a picket-fence-lined yard packed full with purdy locals all chilling in various Levi’s outfits (see one above), a giant rowboat and locally-inspired but super creative hors d’œuvres, some of which were handed out from a booth by a chef, who made them fresh throughout the evening. Like I said, Levi’s went all out!

And all the props of course were there to serve as a backdrop to the Spring 2012 collection with a lot of the looks harkening back to the brand’s more classic cuts and washes. For the most part silhouettes were simple and free of details, though there was a lot of colored denim on display–albeit with an emphasis less on bright colors and more on a countrified palette including rusty browns, washed-out greys and dusty pinks.

See more of the presentation on the next page, plus some shots of attendees.

Related posts:
» Levi’s Artisan Collection Spring 2013
» Levi’s Artisan Blanket Collection Look Book
» Levis x Jean-Paul Gaultier Woman Spring 2010
» BHLDN Spring 2013 Presentation
» Levi’s Women Autumn/Winter 2011 Preview
Tags: |
1 comment
  1. [...] of the presentation on the next page, plus some shots of attendees. (…)Read the rest of Levi’s Presentation Spring 2012 (3 [...]

Leave comment