Hurley x Nike x Otis College ‘Considered’ Exhibit

In an effort to promote greater sustainability in fashion, Hurley and Nike collaborated with Otis College on a student-designed collection whose themes were based on the Nike considered index tool, which, according to press includes three themes:

The first, regenerative, is a focus on reusing, recycling or repurposing materials, garments or found objects to create new apparel expressions. The second, heirloom, challenges students to create classic, timelessly valuable designs that improve with age and use. And the third, sustainable sesign, is a modern approach to design solutions, teaching students to consider low impact, environmentally positive supply chains and defy traditional approaches to apparel design through creative use of construction, materials and process.

The 18-look capsule collection debuted in Spring 2011 via a live runway show at The Beverly Hilton, and will be presented at Hurley’s H Space Gallery, kicking off with a VIP reception this Thursday, October 20th until December 16th. It then heads to Beaverton, where it will be displayed at Nike’s headquarters.

See more images from the collection on the next page.