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H&M ‘Conscious Collection’ Hits Retail

10 October 2011, 17.05 | Posted in FASHION WITH A CONSCIENCE, Retail | 3 comments »


As part of its ongoing commitment to sustainability, H&M launches another “Conscious Collection,” parts of which hit retail this past week and is also available on line. Mother Earth-oriented or otherwise we tend to have an attitude toward H&M though we must admit this collection looks undeniably good. The dress here is made from woven, organic hemp and silk fabric and is priced at $79.99. See a lace dress and a very covetable frame bag on the next page.

UPDATE: As we all know, H&M stands for “Hit & Miss” as it applies to how the clothes look in real life as opposed to high-priced photo shoots. That being said I visited an H&M on Broadway in SoHo, last night, saw the collection and was even taken enough to try on a couple of pieces. And after waiting in line for 15 minutes for the dressing room and being subjected to a mirror whose lighting would make even Lara Stone cry, I still ended up liking the clothes I tried on. In other words, quality-wise the Conscious Collection is a “hit.” Not every garment but a lot combine decent quality and fit.

H&MConsciousCollection (2)

H&MConsciousCollection (3)

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  1. [...] And their commitment to Mother Nature continues with another “Conscious Collection,” parts of which hit retail stores this past week and is also available on line. The dress pictured above is made from woven, organic hemp and silk fabric and is priced at $79.99 according to Highsnobette. [...]

  2. floral dresses suit only to those who have light color skins

  3. [...] H&M “Conscious Collection” hits retail [...]

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