Mary-Kate & Ashley Olsen Creative Directors For Superga

Hot off the presses is the news that Steve Madden tapped  Mary-Kate and Ashley Olsen as creative directors for Superga North America:

“The Olsens are tastemakers, and people pay attention to what they’re thinking and what they’re wearing,” Madden told Footwear News last week. In their new roles, the pair will oversee all creative and marketing initiatives, as well as have oversight for distribution. The line is targeted to upscale department stores and high-end speciality boutiques.

“We hope to introduce a fresh perspective to this iconic collection, while honoring Superga’s legacy of timeless design,” Ashley Olsen said in a statement.

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