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Tom Brady’s ‘Step’ Commercial For Ugg Boots

08 September 2011, 19.41 | Posted in advertisement, boots, celebrity | 6 comments »

Yes this is a men’s item again (watch it, Jeff, we’re coming for you!), the thing is this Ugg commercial featuring Tom Brady (wife of Gisele to the fashionistas; superstar quarterback for the New England Patriots for the sports lovers)  fascinates me because as a big ESPN watcher I was intrigued by how intensely he was mocked when word first hit he was signing on as the face of Ugg boots for men, with further teasing not long after when he was spotted possibly wearing a scrunchie and definitely dancing awkwardly while in Brazil.

The ad, with backing music by Mos Def, will premiere on this season’s kick off of Monday Night Football (New England vs. Miami) and you know what? I think it’s gonna work. The music is good, there’s no sign of Giselle but there is a pittbull and it’s not too, too macho…actually sort of perfect for the demographic it’s trying to target. It’ll be interesting to see what if anything ESPN and their ilk have to say about it.


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6 comments
  1. sgp:

    a little bit of suburbia and also a little bit of urban( city) life. They might have just pulled it off conceptually .Wow!

  2. Why is Men’s Ugg commercial on snobette? Are u saying Tom is girly?

  3. you say girly like it’s a bad thing!

  4. @Note from what we’ve observed at least in NYC , Ugg has a much bigger appeal with women. Their choice of a pro athlete as the face of their men’s line is of course trying to reinforce their men’s business.We look at fashion ,style and business from many angles . Not just women’s. Plus, Tom is very easy on the eyes…

  5. Hotty McHot.

  6. ha! yes, and when all is said & done, the man makes for some really deelish eye candy. giselle aint no fool!

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