The Ugg Collection Autumn/Winter 2011 Preview

We  attended a presentation for Ugg’s very much anticipated high end line a few weeks ago.  Clearly we can see  the brands desire  to expose consumers to the depth and width of their assortment and maybe  be known  for more than  their classic sheepskin boots, which are pretty much everywhere during the winter(still after all these years!). The Ugg “Collection” as it is simply called features classic  slightly rugged silhouettes  and lux materials like colored pony and fur for what we see as a very hefty price point. On the next page a few close-ups . The full collection  is available now here.