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Project LV: G-Star Raw Spring 2012

01 September 2011, 18.30 | Posted in Denim, Trade Show | No comments »

GStar 540x405 Project LV: G Star Raw Spring 2012

Of course while at Project in Las Vegas, we visited the G-Star booth to see what this growing international denim brand is up to. Never one to chase trends, the focus remains season after season quality denim, featuring distinct washes and a great 3-D fit, which may look sort of “off” on the hanger, but looks and feels fantastic on the body. 

We also learned while there per awesome p.r. rep, Ida, that G-Star will not show during NY Fashion Week this year. It used to be the runway collection was literally just for show, but now pieces will be available for purchase, thus a change in presentation as well. Plus, says Ida, G-Star thinks it makes more sense to focus on events like trade shows, opening more stores and denim innovation.

And I gotta concur that in many ways the way collections are presented on the runway and all the cost involved somehow seems very old school. You have to figure there is more of this trend of not showing to come.

We featured an image worn by a fit model at the booth above, but you can peep some of the Spring 2012 line on the next page.

 


Related posts:
» Project LV : G-Star Women’s Spring/Summer 2013
» Project: G-Star Denim Spring 2011
» Project LV: Pvblic Clothing Spring 2013
» Project LV: Feiyue Autumn/Winter 2012
» Project LV: Adidas SLVR Footwear
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