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Hellz Launches New Label: Belle Of The Brawl!

30 August 2011, 15.57 | Posted in Trade Show | No comments »

HBBelleOfTheBall 540x405 Hellz Launches New Label: Belle Of The Brawl!

Here’s a lil’ sneak peak of Belle of the Brawl, a freshly-launched label that made its debut at Project, courtesy of the great folks at Hellz. What you’re spying is the top half of a cropped bra top that’s part of a very awesome cut and sewn collection that feels fun and light yet still has a distinct design edge. And no, this does not mean Hellz goes away–the phenomenal collabos and special projects will continue, rather the new label signals designer Lanie B’s own expanded experience and a desire to reflect that with more grown designs. We love the collection AND seeing women making bold moves so we couldn’t be more excited.

Related posts:
» Project LV: Belle Of The Brawl Autumn/Winter 2012
» Je Suis Belle Spring/Summer 2010
» Vans Manila x Hellz Shoes, Boots & Bags Autumn 2011
» Hellz ‘Bed Time Stories’ Dress
» Hellz X Matahari Bag Lookbook
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