Magic Platform: Birkenstock Spring 2012

We knew Birkenstock had become quite the item in NYC, but were still taken aback when we visited the Birkenstock booth at Magic’s Platform and were shown a notebook featuring page after page of celebs sporting them, everyone from Heidi Klum to Usher, not to mention newfound popularity with retailers like Anthropologie and Nordstrom. Still, while the Birkenstock rep says the brand is enjoying the attention, the plan is to keep on keeping on and not change to much to accomodate the celebrity attention. After all, Birkenstock has been through this popularity cycle before (last time in the ’90s) and while fame is fleeting, honoring your heritage and not forgetting what brought you to the party is forever.

A couple more Spring 2012 looks on the next page.