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Film: MiuMiu Presents ‘Muta’ By Lucrecia Martel (Full Version)

21 July 2011, 04.06 | Posted in Art, Fashion, Film | No comments »


In the second installment of its “Women’s Tales” series, Miu Miu collaborated with director Lucrecia Martel on a film noir titled Muta. Great product placement shots, clever imagery hinting to female transformation, presented as something robotic and otherworldly that puzzles as much as it attracts. The film even features  a black woman with a ‘fro(!) Noteworthy because as much as we’ve admired Miuccia ’s creativity since the inception of her brands, diversity in ads  and presentation has been very rare. Not that it is common among her contemporaries, however, as a pioneer of out-of-the-box style and individualism, more diversity we  believe would increase the already hot factor of   the Prada and Miu Miu  brands tenfolds, especially that now  investors are watching.


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