Franca Sozzani Chats About Her Book: I Capricci Della Moda

“Don’t try to be what people want you to be,  it’s the wrong way,” says Franca Sozzani  discussing her latest book I Capricci della Moda,  in which she shares her blog entries from last year, the exchanges she’s had with readers as well as an inside look into what makes Vogue Italia so successful. With sub-sites like “Vogue Curvy” and “Vogue Black,”  Sozanni also shares  that the printed magazine has seen a  20 percent increase in sales. We say take notes U.S. glossies!