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Hussein Chalayan To Launch Diffusion Line

09 June 2011, 16.58 | Posted in Fashion | No comments »

greyline 540x129 Hussein Chalayan To Launch Diffusion Line

Just spotted the news of Hussein Chalayan launching a diffusion grey line  with  plans to re-brand his namesake label as simply Chalayan. The diffusion line will be available in September and of course we’ll be following its launch closely. About the name change Chalayan had this to say:

I had been thinking about it for a while, and I’m doing it mostly because I have a long name,” he explained. “Now people can focus on one word. On a graphic level, it’s much clearer and easier to remember.”

Via Vogue Uk.


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