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Rihanna’s Fragrance Reb’l Fleur A Big Hit

02 May 2011, 19.51 | Posted in Music, celebrity, perfume | 2 comments »

RihannaMacysReblFleur Rihannas Fragrance Rebl Fleur A Big Hit

However you may feel about her music, Rihanna is undeniably a numbers mover. Here she is at a recent appearance at Macy’s Herald Square to hawk her perfume Reb’l Fleur. Currently the perfume is sold at more than 5,000 doors, and in Macy’s 500 doors, it’s “consistentlyremained in a top 10 women’s fragrance at [the chain] since its launch,” according to an article in today’s WWD. Fred Purches, CEO of Parlux Fragrances, which holds the Reb’l Fleur license had this to say about the young entertainer:

“Rihanna brings a lot of energy and a lot of people. It boosts sales but it’s also about the resonance afterwards.”

One more shot after the flip of Rihanna in what has become a signature for her, beige Christian Louboutin “Pigalle” pumps.


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  1. Frenchie:

    What’s really funny about this is her tat & this perfume make zero sense. “Rebel Flower” in french is Fleur Rebelle, not Rebelle Fleur. Womp, womp….. fail

  2. @Frenchie, as a native french speaker myself, I can see why the noun and adjective were switched . The product has to be easily pronounceable for the english market, not the other way around . It’s totally a fun play on words , just like the fact that Rebel was abbreviated. Lighten Up!

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