Gwyneth New Face Of Coach

It was rumored last week that Gwyneth Paltrow was working on a deal to become the new face of Coach. That rumored has been confirmed today by WWD. Ads have already been shot by Peter Lindbergh and will show up in print, digital and outdoor ads in Asia, Europe and China. This is not her first bag gig, a couple years back she was the face of Tod’s. Said Paltrow on the deal,

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag.”

Paltrow is a funny celebrity. Lately it seems she’s been working hard to soften her image and seem more relatable, but for whatever reason she seems to bring out anger in people. She may just be the nicest person personally, but something about how she projects to the world rubs lots of people the wrong way. That being said, somehow this endorsement makes sense for Coach. It’s interesting, too, how the ads will be shown everywhere else but the United States….maybe she translates better in other cultures!