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Marks & Spencer Unveils The First Carbon Neutral Lingerie

20 April 2011, 21.12 | Posted in Design, Fashion, lingerie | No comments »

marks and spencer autograph leaves carbon neutral bra 2 540x405 Marks & Spencer Unveils The First Carbon Neutral Lingerie

Via Inhabitat , a major breakthrough in lingerie and carbon neutral apparel–Marks and Spencer has launched what it claims to be the world’s first carbon-neutral lingerie. The “Autograph Leaves” assortment of bras, thongs, panties, and garter belts supports reforestation efforts in Sri Lanka.

The collection is manufactured in an M&S-run plant in Sri Lanka that draws hydroelectric power from a nearby river and solar energy from rooftop panels, slashing emissions by 33 percent. To offset the remaining carbon footprint, M&S is planting more than 6,000 trees in the barren region between the Kanneliya and Polgahakanda forest reserves, a move that will not only increase natural habitats but also allow wildlife to traffic smoothly between the two locations.

A closer  look on the next page.


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